Must My Wannabe Influencer Friend Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I love being with her, but I also want to experience it without being recorded, altered, or shared for an audience. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my version of engaging with life: observing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we create together can achieve: a foot in the door. I know not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. I thought recording a clip now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn't imply everyone around her is content. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your friendship. Create some real experiences, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Crystal Wilkinson
Crystal Wilkinson

Tech enthusiast and writer with a passion for exploring emerging technologies and sharing practical advice.

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